Geir Isene是一个创新者，战略家，业务开发商，教练和作者。他已经转向私人和公共部门的公司和团队，并为知名公司造成了策略。
GEIR已经给出了一些跨越各种主题的谈判。作为一名教练和精神培训师，他帮助奥运运动员，舞台艺术家和商业管理人员相似地表演了他们最好的。
目前，他担任Duigog的创新主管，他与一支顶级开发人员合作，为海上行业创造创新解决方案。
在Shipping2030亚洲（部分航运转型亚洲），Geir Isene（创新负责人）是小组的一部分，讨论如何送货公司可以在可互操作的数字未来获得增长。在他的小组之后，我们赶上了伊琳先生问他几个问题。
Geir tells us why shipping needs to "get" digital talent and how people (end users) will win shipping's war for data.
Watch the video now or read the transcript below.
iain gomersall.:As Head of Innovation of a technology company providing innovative solutions for the maritime industry, what do you see as your greatest challenge in the next 3-5 years?
Geir Isene:最大的事情是改变人们的思想。它不是关于技术，创新曲线或指数增长。这总是关于人。
Things are changing faster, and people have to be changed quicker in their attitude and their ways of looking at things.
I think this has been, and will be, the main challenge in the next 3-5 years.
Q:在您看来，这是更重要的，目的和数据或技术？
GI：以上都不是。我认为人们更重要。
If I had to choose, I suppose that purpose and data are closer to people.
Q:The need for innovation has driven demand for digital solutions. How important is it for the shipping industry to attract, and retain, digital talent?
GI：我认为这将是非常重要的。我认为，我们需要完全为企业和海事行业完全作为潜在的雇员被吸引，就像博彩行业或阿特拉斯人或Facebook一样。
我认为海事行业没有“获得”数字人才，并没有保留它，这种才能被其他行业吸引。
Q:在创新和信息的年龄，谁将赢得航运的数据争夺？船东？运营商？港口？最终客户？
GI：End customers are going to win the data war – without a doubt. They are the ones generating the data and they will wake up to the fact that it is being exploited - look at Facebook and Cambridge Analytica.
Through missteps like that people are getting more aware that their data is valuable, and they are going to take the steps to take back ownership of their data.
Q:Why is an event of this nature important to the industry?
GI：它很重要，因为你要专注于即将到来的事情，因为这是一个非常有反应性的行业。它只反应，当它被击中时。我认为它将在未来遭受很大的击中，不仅对网络安全而言，也是通过替代运输货物的方式商业 - 3D-Printing甚至可以发挥作用。
我认为这种行业的概念是反应的，需要改变和关注未来 - 这一事件是关于 - 提高意识很重要。
Q:你在活动中有什么样的谈话？
GI：I always look for empathetic people. I am fortunate that I can choose what I work with, and I choose to work with empathetic people. I am generally a very introverted and I don’t like to mingle, and I am not one to talk about the weather.
我喜欢谈谈人们喜欢分享和有所作为的真实，心脏毡话题。航运业非常自耗，上衣，每个人都认为自己非常重要。这是我不喜欢的部分，因为我喜欢和真正的人交谈并与他们交谈。
Get in the room with people making real decisions with their data at运输转型峰会.
