Not just hearing, but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders. Our unique idea gathering wrap-ups between sessions facilitatealignmentof customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.
Here on the blog, we'll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.
This week our focus is on Automated Marketing.
Wikipediadefines automated marketing as the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Automated marketing's intention is to save time, improve efficiency, and reduce human errors. But what kind of impact does it have on the customer? We'll discuss the pros and cons of implementing an automated marketing system at your business.
First the pros: According to theweb magazine CMSwire.com, campaigns running automated marketing software that utilize automated e-mail responses enjoy a 200% higher conversion rate. Automatic response e-mails are the most common forms of automated marketing, and are generally triggered by an action that a visitor makes such as asking a question or downloading a form. CMSwire also suggests including a personal signature at the bottom of your automated e-mails increases open rates by 500%
Furthermore automated marketing can be utilized for phones as well. CMSwire repots that a staggering 50% of consumers who received a text message from a retailer reported making a purchase as a result. It's in this category where the ROI of automated marketing seems to be the most significant.
Others argue that automated marketing actually does more harm then good to customer experience and that automatic replies and service can not (yet) be effectively replaced by actual people.Hubspot.com ridiculescurrent automated reply e-mail software explaining that the available filters on most e-mail clients easily blocks or de-prioritizes automated e-mails. So while the delivery stats may remain high on automated e-mail, the actual readership does not.
HUBSPOT还继续解释自动化营销如何往往缺乏客户希望收到电子邮件，文本或博客文本的有价值的内容。随着自动营销计划的发展较大，更大的联系人列表，他们最终将大众营销纳入潜在的客户独特的客户组。
是自动化营销适合你的业务吗?足总ctors to consider are number of customers and the uniqueness of their needs. If your business has a limited number of customers who all want the same thing then automated marketing will definitely save you time and money. If not, then you shouldn't rush into the decision and take some time to think about how your customers will feel getting e-mails or texts from a machine instead of a person.
About the Author
Jeffrey Marino is a contributing writer concentrating his focus on Business Administration, Management Information Systems, and Tech Innovations. He blogs atFordham Nightsand can bereached atJMarino@iirusa.com.