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Ujwal Arkalgud
Cultural Anthropologist and CEO at MotivBase

Profile

Ujwal is an award-winning cultural anthropologist, best-selling author, and entrepreneur. He is a pioneer in the study of consumer beliefs and culture on the internet. His work in this area spanning over a decade led to the creation of the big data ethnographic method which today powers his company's technology, MotivBase. Ujwal is also an adviser and investor to a handful of B2B startups and serves on the board of the Center for Food Integrity in the United States. His latest book is called Microcultures.