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Key Sessions
Linda Hill
Leading through the Fog of COVID-19
Harvard Business School
Ujwal Arkalgud
KEYNOTE // The Intangible Currency Shaping Your Business
MotivBase
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Main Conference Day ONE-EST/EDT (Eastern Daylight, GMT-4)

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Main Conference Day ONE-EST/EDT (Eastern Daylight, GMT-4)

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10:00am-10:15am15 mins
Expo Opens
    11:00am-11:15am15 mins
    Opening Remarks // Welcome to the New Insights Ecosystem in the New Normal
    • David Boyle-TMRE Chairman,Audience Strategies
    11:15am-12:00pm45 mins
    Leading through the Fog of COVID-19
    • Linda Hill-World-Renowned Expert on Leading and Diversity-Driven Innovation; Award-Winning Co-Author of Bestseller, Collective Genius, and Co-Founder, Paradox Strategies Leadership Advisor Firm; Professor of Business,,Harvard Business School
    12:00pm-12:45pm45 mins
    KEYNOTE // The Intangible Currency Shaping Your Business
    • Ujwal Arkalgud-Cultural Anthropologist and CEO,MotivBase
    12:45pm-12:55pm10 mins
    Networking in the Virtual Expo Hall
      12:55pm-1:05pm10 mins
      Success Stories featuring Clients and Partners 1-5
        1:05pm-1:15pm10 mins
        Success Stories featuring Clients and Partners 6-10
          1:25pm-1:40pm15 mins
          TRACK 1
          Demo by MotivBase
            1:25pm-1:40pm15 mins
            TRACK 2
            Session by Kantar
              1:25pm-1:40pm15 mins
              TRACK 3
              Making Segmentation Successful at a Large Organization with Diverse Needs: A DellEMC Case Study
              • Tina Gregory-Senior Market Research Manager,Dell
              • Chris Neal-VP, Tech & Telecom,Chadwick Martin Bailey (CMB)
              1:25pm-1:40pm15 mins
              TRACK 4
              Demo by Living Lens
                1:25pm-1:40pm15 mins
                TRACK 5
                Demo by Relative Insight
                  1:45pm-2:20pm35 mins
                  TRACK 1
                  PANEL DISCUSSION // Data, Data Everywhere: Friend, Foe or Strategic Advantage to Insights Leaders?
                  • Amelia Eddleman-Head of Consumer & Brand Research,Google
                  • Susan Sumida-Research Operations & Programs Director,LinkedIn
                  • Natasha Hillier-Head of Customer Strategy & Insight,HSBC Bank Canada
                  • Rhonda Hiatt-Chief Strategy Officer,CLEAR M&C Saatchi
                  1:45pm-2:05pm20 mins
                  TRACK 2
                  This session will be delivered by Black Swan Data
                    1:45pm-2:05pm20 mins
                    TRACK 3
                    Of Roles and Rituals: Driving Consumer Connection through Brand Evolution
                    • Jill Boyce-Vice President, Consumer & Market Insights,J.M. Smucker
                    1:45pm-2:05pm20 mins
                    TRACK 4
                    Your Customers are Talking. Are You Ready to Listen
                    • 埃里克•马丁-Head of Brand Development,Twitter, Inc.
                    1:45pm-2:20pm35 mins
                    TRACK 5
                    PANEL DISCUSSION: How We Adapted to COVID-19 & Grew Stronger in the "New Normal"
                    • Benjamin Duvall-Chief Evangelist,Linkfluence
                    2:05pm-2:20pm15 mins
                    TRACK 2
                    Live Q&A with Black Swan Data speakers
                      2:05pm-2:20pm15 mins
                      TRACK 3
                      LIVE Q&A with Jill Boyce of J.M. Smucker
                      • Jill Boyce-Vice President, Consumer & Market Insights,J.M. Smucker
                      2:05pm-2:20pm15 mins
                      TRACK 4
                      LIVE Q&A with Eric Martin of Twitter
                      • 埃里克•马丁-Head of Brand Development,Twitter, Inc.
                      2:20pm-2:50pm30 mins
                      TRACK 1
                      Meet by Your Industry or Interest (Pre-registration required)
                        2:20pm-2:50pm30 mins
                        TRACK 2
                        Meet by Your Industry or Interest (Pre-registration required)
                          2:20pm-2:50pm30 mins
                          TRACK 3
                          Meet by Your Industry or Interest (Pre-registration required)
                            2:20pm-2:50pm30 mins
                            TRACK 4
                            Meet by Your Industry or Interest (Pre-registration required)
                              2:20pm-2:50pm30 mins
                              TRACK 5
                              Meet by Your Industry or Interest (Pre-registration required)
                                2:55pm-3:15pm20 mins
                                TRACK 1
                                This session will be delivered by Toluna
                                  2:55pm-3:15pm20 mins
                                  TRACK 2
                                  Going Big and Wide: Foundational Insights in the Time of “Faster, Cheaper”
                                  • Douglas Healy-Senior Director , Consumer Insights - Gatorade,PepsiCo
                                  2:55pm-3:15pm20 mins
                                  TRACK 3
                                  Zillow 2.0: Building the Bridge Between Dreams and Reality
                                  • Laura Eddy-Senior Director, Consumer & Customer Insights,Zillow
                                  2:55pm-3:15pm20 mins
                                  TRACK 4
                                  Unlocking Customer Intimacy
                                  • Michelle Gibb-Director, Consumer Insights,Bayer Consumer Care
                                  2:55pm-3:15pm20 mins
                                  TRACK 5
                                  Drinking in the Digital World: Activating an Alcohol Segmentation for Portfolio Success
                                  • Pam Emerick-Director, Consumer Insights,Constellation Brands
                                  • Colleen Hamilton-Vice President,GfK
                                  3:15pm-3:30pm15 mins
                                  TRACK 1
                                  LIVE Q&A with Toluna speakers
                                    3:15pm-3:30pm15 mins
                                    TRACK 2
                                    Live Q&A with Doug Healey of PepsiCo.
                                    • Douglas Healy-Senior Director , Consumer Insights - Gatorade,PepsiCo
                                    3:15pm-3:30pm15 mins
                                    TRACK 3
                                    LIVE Q&A with Laura Eddy of Zillow
                                    • Laura Eddy-Senior Director, Consumer & Customer Insights,Zillow
                                    3:15pm-3:30pm15 mins
                                    TRACK 4
                                    LIVE Q&A with Michelle Gibb of Bayer Consumer Care
                                    • Michelle Gibb-Director, Consumer Insights,Bayer Consumer Care
                                    3:15pm-3:30pm15 mins
                                    TRACK 5
                                    LIVE Q&A with Pam Emerick of Constellation Brands & Colleen Hamilton of GfK
                                    • Pam Emerick-Director, Consumer Insights,Constellation Brands
                                    • Colleen Hamilton-Vice President,GfK
                                    3:30pm-3:35pm5 mins
                                    Networking in the Virtual Expo Hall
                                      3:35pm-3:45pm10 mins
                                      Success Stories featuring Clients and Partners 11-15
                                        3:45pm-3:55pm10 mins
                                        成功故事为客户和合作伙伴16 -20
                                          4:00pm-4:20pm20 mins
                                          TRACK 1
                                          CX Management Global Implementation for Experience Optimization
                                          • 凯伦·艾弗里-Global Lead, Customer Experience Management,Weight Watchers
                                          4:00pm-4:20pm20 mins
                                          TRACK 2
                                          Trailblazing through Disruption in Media: Grow and Preserve. Protect and Disrupt. Innovate and Maintain.
                                          • Lia Silkworth-SVP Strategy & Insights,Telemundo Enterprises
                                          4:00pm-4:20pm20 mins
                                          TRACK 3
                                          A Front Row Seat to the Revolution - What Incumbent CPGs Must Learn from Emerging Brands
                                          • Paul Earle-Principal,Earle & Company
                                          4:00pm-4:20pm20 mins
                                          TRACK 4
                                          MLB's Fan Census: How Baseball Mixed Methods to Count and Cluster Fans
                                          • Scott Harris-Strategic Research Manager,Major League Baseball
                                          4:00pm-4:20pm20 mins
                                          TRACK 5
                                          Taking Back the Narrative by Utilizing Human Truths that Drive Behavior
                                          • Keith Gaby-Senior Director of Communications,Environmental Defense Fund
                                          • Alyssa Kearney-Director, Client Services,Brandtrust
                                          4:20pm-4:35pm15 mins
                                          TRACK 1
                                          LIVE Q&A with Karen Avery, Weight Watchers
                                          • 凯伦·艾弗里-Global Lead, Customer Experience Management,Weight Watchers
                                          4:20pm-4:35pm15 mins
                                          TRACK 2
                                          LIVE Q&A with Lia Silkworth, NBC Universal
                                          • Lia Silkworth-SVP Strategy & Insights,Telemundo Enterprises
                                          4:20pm-4:35pm15 mins
                                          TRACK 3
                                          LIVE Q&A with Paul Earle
                                          • Paul Earle-Principal,Earle & Company
                                          4:20pm-4:35pm15 mins
                                          TRACK 4
                                          LIVE Q&A with Scott Harrison, MLB
                                          • Scott Harris-Strategic Research Manager,Major League Baseball
                                          4:20pm-4:35pm15 mins
                                          TRACK 5
                                          Live Q&A with Keith Gaby & Alyssa Kearney of Brandtrust
                                          • Keith Gaby-Senior Director of Communications,Environmental Defense Fund
                                          • Alyssa Kearney-Director, Client Services,Brandtrust
                                          4:40pm-4:55pm15 mins
                                          TRACK 1
                                          Session presented by Collage Group
                                            4:40pm-5:00pm20 mins
                                            TRACK 2
                                            Session presented by Schlesinger Group
                                              4:40pm-5:00pm20 mins
                                              TRACK 3
                                              Session presented by Market Logic
                                                4:40pm-4:55pm15 mins
                                                TRACK 4
                                                Session presented by Bloomfire
                                                  4:40pm-4:55pm15 mins
                                                  TRACK 5
                                                  How Brands (Really) Grow: Learn the Strategies that Drive Sustainable Growth
                                                  • Jared Schrieber-Member of the Board,Numerator
                                                  4:55pm-5:10pm15 mins
                                                  TRACK 1
                                                  Session presented by Burke
                                                    5:00pm-5:15pm15 mins
                                                    TRACK 3
                                                    Q&A + conversation breakouts
                                                      5:15pm-5:20pm5 mins
                                                      End of Day 1
                                                        Future & Foresight Summit - Sept. 22
                                                        Next主要会议第二天
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