While a face-to-face meeting can never be replaced by an online video call, it is imperative that we all embrace the move to the digital world. Grace Reyes, CEO at The Investment Diversity Exchange (TIDE) and speaker atSuperInvestor 2020, shares her tips to making digital work for the private capital industry.
“我是一个生活在数字世界的数字女孩......” - 麦当娜
Well, those weren’t her exact words but if Madonna were to recreate the song “Material Girl” she would definitely sing it that way.
The shift to digital is inevitable and COVID has only accelerated the investment industry’s need to transition. While there are many aspects in our industry that have been disrupted, one aspect in particular is the marketing, fundraising, business development...[insert what gives the funds the lifeline to invest].
As such, it’s important for firms to accelerate their efforts to transition to digital or get left behind.
让我们回想一下营销是如何完成的预科。在世界关闭之前，最后一个主要的行业行业活动是柏林的超级危机。作为最大的，如果不是最大的LP / GP事件之一，SuperReturn会吸引全谱和着名的LP。
While the content presented during the sessions is valuable, the interaction in-person is the main draw for attendees (and who can say no to having front row access to watch Usher grace the stage at one of the side events?)
This live experience - digital can never replace.
幸运的是,这数字不能replace can be addressed and here are three ways our industry can make digital work for us.
1. Take best practices of other industries and apply it to ours
Ken McCray, Managing Director at Nuveen and a highly regarded business development professional, points out, “Industries like online dating and video streaming are great examples of industries that have figured out how to navigate the digital world. Online dating apps suggest matches that fit your target profile in the same way video streaming services recommend movies and shows based on your interest. They’ve mapped the market for you and segmented suggestions based on interest.”
Superreturn和投资多样性交换（潮汐）的提示，掌握了数字创造了一个有兴趣的人员对高度履行资金和策略感兴趣的高度策划网络的艺术。通过参与在业界内创新和开拓的公司，如超级危险和潮流（这里的微妙自我推广），您可以领先于曲线。
2. Be intentional and create a strategy
Karim Simplis是富兰克林·坦普敦，生活和呼吸战略的高级产品策略师。他所说，“投资公司必须纳入数字战略或冒险留在桌面上的风险。公司必须适应并利用以其处置的创新工具箱。如果没有战略，公司就会将业务留给机会。“没有策略 - 没有bueno。*
3.思考长期
我用最受欢迎的LP建造的关系没有一夜之间发生。在你信任的水平和不仅在行业中的同事，也需要数年时间和多年的互动，而且还需要多年的互动。人们希望与他们喜欢的人开展业务。第一个虚拟会议很可能不会让你所希望的分配，也不是第二或第三次会议。专注于建立长期关系而不是刚刚经历动议。
Human connection is the core of our industry. No algorithms or code can ever replace that. However, it’s imperative that funds embrace the digital world to succeed in this new environment. A shift to digital doesn’t have to 180 degrees or 90 degrees. Even a 10-degree digital shift, when done correctly, can change the trajectory of your business by 1000%.
*I’m currently in Tulum writing this article on my digital phone hence, the Spanish. Hasta luego!
