Key Sessions
Walter Isaacson
Lessons in Creativity from the Great Geniuses of History
杜兰大学
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Day Two-东部标准时间（东部夏时制，GMT-4）
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Day Two-东部标准时间（东部夏时制，GMT-4）
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溪流
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8:30am-9:00am30
mins
Breakfast and Registration
9:00am-9:15am15
mins
Welcome from Your Event Hosts
- Dominique Batiste-Director Consumer Insights & Analytics,STARZ
- Jon Giegengack-Principal,Hub Entertainment Research
9:15am-9:45am30
mins
Lessons in Creativity from the Great Geniuses of History
- Walter Isaacson-Professor and Author,杜兰大学
9:45am-上午10:0015
mins
Q&A with Walter Isaacson
- Walter Isaacson-Professor and Author,杜兰大学
- Peggy Einnehmer-执行副总裁、总经理,Lieberman Research Worldwide
上午10:00-10:45am45
mins
Roundtable Discussions
- Dominique Batiste-Director Consumer Insights & Analytics,STARZ
- 乔治·凯里-创始人兼首席执行官,The Family Room
- Kerry Edelstein-President and Founder,Research Narrative, Inc.
- Julya Fridman-VP, Programming Data Analytics,Charter Communications
- Jon Giegengack-Principal,Hub Entertainment Research
- Tara Gotch-全国销售高级总监,Comscore
- Bobby LaCivita-研究与测量副总裁,Group Nine Media
- 特雷莎·佩佩-VP, Ad Sales & Innovations,华纳兄弟娱乐公司
- Rameez Tase-Co-Founder and CEO,Antenna
10:45am-11:15am30
mins
Morning Networking Break
11:15am-11:30am15
mins
Track 1: Data, Measurement & Insights
Track Chair Welcome with Ipsos
- Manny Flores-EVP, Media Development,Ipsos
11:15am-11:30am15
mins
轨道2：创意
Track Chair Welcome with Invoke
- Gigi Wang-Chief Executive Officer,Invoke
11:15am-11:30am15
mins
轨道3：基于付费和订阅的服务
马鲁/火柴盒田径椅欢迎
- Audra Priluck-Vice President, Business Development, Media & Entertainment,Maru/Matchbox
11:30am-12:00pm30
mins
Track 1: Data, Measurement & Insights
提高声音of the Viewer to Create Empathy, Guide Programming and Make a Bigger Impact
- 梅尔瓦·贝诺伊特-Head of Media & Entertainment,Reach3 Insights
- Serah M. Chahinian-Research Analyst,OWN: The Oprah Winfrey Network
11:30am-12:00pm30
mins
轨道2：创意
Survey Says…Maximizing the Value of Your Core Viewers
- Jason Matthews-Vice President of Research and Digital Marketing,Game Show Network
11:30am-12:00pm30
mins
轨道3：基于付费和订阅的服务
Basic Counting in the Digital Age
- Michael Bagalman-Vice President, Business Intelligence and Data Science,STARZ
12:00pm-12:30pm30
mins
Track 1: Data, Measurement & Insights
Adult Swimming Up Streams
- Jeffrey Grant-Sr. Vice President, Research,Adult Swim
12:00pm-12:30pm30
mins
轨道2：创意
Coupling Survey Data and Behavioral Insights to Paint a Deeper Picture
- Patricia Chapin Bayley-Group SVP, Media & Entertainment,托卢纳
- Ron Ruffinott-Senior Research Solutions Consultant,托卢纳
12:00pm-12:30pm30
mins
轨道3：基于付费和订阅的服务
The Paradox Of Choice: How The Amount Of Available Content Impacts Program Selection
- Dave Eckelman-Vice President, Content Distribution, Global Insights & Analytics,Warner Bros.
12:30pm-1:30pm60
mins
Track 1: Data, Measurement & Insights
Lunch
12:30pm-1:30pm60
mins
轨道2：创意
Lunch
12:30pm-1:30pm60
mins
轨道3：基于付费和订阅的服务
Lunch
1:30pm-2:00pm30
mins
Track 1: Data, Measurement & Insights
The New Family Dynamic: Four Cultural Trends that are Upending the Way Families Consume Content and Advertising
- 马克Loughney-Vice President, Ad Sales Research and Insights,WarnerMedia
- 乔治·凯里-创始人兼首席执行官,The Family Room
1:30pm-2:00pm30
mins
轨道2：创意
Inviting America’s Youth to the Party!
- Jane Gould-Senior Vice President, Consumer Insights and Programming Strategy,Disney Channels Worldwide
- Lisa Dracolakis-Executive Director, Consumer Insights,Disney Channels Worldwide
- Irene Lane-VP, Consumer Insights,Disney Channels Worldwide
1:30pm-2:00pm30
mins
轨道3：基于付费和订阅的服务
Advanced TV and Beyond -- The Tried and True, Made Shiny and New!
- Karen Ramspacher-Senior Vice President, Innovation & Insights,MRI-Simmons
- Larry Allen-Vice President, Ad Product Strategy,Ignite, WarnerMedia Ad Sales
2:00pm-下午2:3030
mins
Track 1: Data, Measurement & Insights
Brand Renaissance: The Science and Art of Modern Brand Measurement
- Chris Kelly-CEO,Survata
- Rob McLoughlin-VP, Consumer Insights,PopSugar
2:00pm-2:45pm45
mins
轨道2：创意
Panel: Creating Narratives from Data
- Alex von Krogh-Vice President of Sales, TVLytics,电视时间
- Ryan Gross-Head of East Coast Accounts, Data Products,YouGov
- Gigi Wang-Chief Executive Officer,Invoke
- Lia Silkworth-SVP Strategy & Insights,NBCUniversal Telemundo Enterprises
2:00pm-下午2:3030
mins
轨道3：基于付费和订阅的服务
Uncovering Viewer Need States Satisfied by Video
- 伊莉丝罗什福-内容洞察总监,Bell Media
下午2:30-3:00pm30
mins
Track 1: Data, Measurement & Insights
Gen Z & How They Fan
- Lauren Keiling-战略洞察总监,ESPN
- Flora Kelly-Senior Director, Strategic & Brand Insights,ESPN
下午2:30-3:00pm30
mins
轨道3：基于付费和订阅的服务
The Revolution will be Televised: Premier Content for Premium Platforms
- James Petretti-Senior Vice President, U.S. and Global Production Research,索尼电影电视公司
2:45pm-3:00pm15
mins
轨道2：创意
Back to the Future: Algorithms that are Transforming the Media Insights Industry
- Naira Musallam, PhD-联合创始人兼联合首席执行官,SightX公司
3:00pm-3:30pm30
mins
Track 1: Data, Measurement & Insights
Afternoon Networking Break
3:00pm-3:30pm30
mins
轨道2：创意
Afternoon Networking Break
3:00pm-3:30pm30
mins
轨道3：基于付费和订阅的服务
Afternoon Networking Break
3:30pm-3:50pm20
mins
Track 1: Data, Measurement & Insights
How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious
- Thomas Fandrich-Co-Founder & US Managing Director,量化
3:30pm-3:50pm20
mins
轨道2：创意
Key Media Trends for 2020
- Virna Sekuj-Strategic Insights Manager,GlobalWebIndex
3:30pm-3:50pm20
mins
轨道3：基于付费和订阅的服务
Get Involved!
3:50pm-4:20pm30
mins
Track 1: Data, Measurement & Insights
Canceled: The Joys and Torture of Measuring Engagement
3:50pm-4:20pm30
mins
轨道2：创意
Math + Science = Art: Best Practices from Insights that Drive Creative
- Laurel Weir-战略洞察与研究高级副总裁,Comedy Central, Paramount Network, TV Land and Bellator
3:50pm-4:20pm30
mins
轨道3：基于付费和订阅的服务
Advanced Analytics for a Content Business
- Michael Bagalman-Vice President, Business Intelligence and Data Science,STARZ
4:20pm-4:50pm30
mins
Track 1: Data, Measurement & Insights
Empowerment Through Empathy: Leveraging AI-Based Technologies to Understand Audience Engagement
- Jared Feldman-创始人兼首席执行官,Canvs
4:20pm-4:50pm30
mins
轨道2：创意
The Great Divide
- Suzanne Persechino-SVP, Head of Insights Group: Audience + Brand,A+E Networks
4:20pm-4:50pm30
mins
轨道3：基于付费和订阅的服务
The Norsemen’s Journey to a Netflix Original
- Anders Tangen-CEO/Producer,Viafilm
4:50pm-6:05pm75
mins
Network Party
6:05pm-6:10pm5
mins
Close of Day
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