Key Sessions
Ronald D. Moore
Creating a Global Brand Without a Global Platform
Tall Ship Productions
Ryan Wyatt
Keynote with Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships at YouTube
YouTube
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Day One-EST/EDT (Eastern Daylight, GMT-4)
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Day One-EST/EDT (Eastern Daylight, GMT-4)
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8:30am-9:15am45
mins
Breakfast & Registration
9:15am-9:30am15
mins
Welcome from Your Event Hosts
- Dominique Batiste-Director Consumer Insights & Analytics,STARZ
- Jon Giegengack-Principal,Hub Entertainment Research
9:30am-10:15am45
mins
Creating a Global Brand Without a Global Platform
- Ronald D. Moore-Showrunner/Executive Producer,Tall Ship Productions
- Dominique Batiste-Director Consumer Insights & Analytics,STARZ
10:15am-10:45am30
mins
Morning Networking Break
10:45am-11:00am15
mins
Track 1: Data, Measurement & Insights
Track Chair Welcome with Ipsos
- Manny Flores-EVP, Media Development,Ipsos
10:45am-11:00am15
mins
Track 2: Creative
Track Chair Welcome with Invoke
- Wayne Goodreau-Principal Researcher,Invoke
10:45am-11:00am15
mins
Track 3: The Attention Economy
Track Chair Welcome with Maru/Matchbox
- Audra Priluck-Vice President, Business Development, Media & Entertainment,Maru/Matchbox
11:00am-11:30am30
mins
Track 1: Data, Measurement & Insights
Engage the Humans: Brand Storytelling Rooted in AI-Powered Consumer Insights
- Cristina Bell-VP of Digital Video Analytics & Implementation Strategy,A+E Networks
- Ray Faust-Executive Director, Client Solutions,Resonate
11:00am-11:30am30
mins
Track 2: Creative
mc2: Multi-Cultural Content x Connections
- Audrey Cochran-VP, Research and Insights, Global Markets,TV One
11:00am-11:30am30
mins
Track 3: The Attention Economy
The Importance of Meaningful Attention
- Bobby LaCivita-VP, Research & Measurement,Group Nine Media
11:30am-12:00pm30
mins
Track 1: Data, Measurement & Insights
Who is Latinx?
- Juliana Gomez-VP Strategy & Insights,Univision Communications Inc.
- Roberto Ruiz-Executive Vice President - Research, Insights & Analytics,Univision Communications Inc.
11:30am-12:00pm30
mins
Track 2: Creative
Influencing the Influencer Generation: New Gen Z Research Revealed
- Mike Bloxham-Senior Vice President, Global Media & Entertainment,Magid
11:30am-12:00pm30
mins
Track 3: The Attention Economy
Audio: Activated
- Caitlin Harley-Director, Multiplatform Sales Research,BBC News - Global
12:00pm-12:30pm30
mins
Track 1: Data, Measurement & Insights
Is Context the New “King”? A Plan for Winning the Content War.
- Andrea Marker-Senior Vice President, Content Strategy Media Development,Ipsos
- Dani Paz-Vice President, Content Insights and Strategy Activation, Media Development,Ipsos
12:00pm-12:30pm30
mins
Track 2: Creative
Harnessing the Power of Storytelling in Sports
- Renata Policicio-Vice President, Research and Insights, Global Markets,ESPN
12:00pm-12:30pm30
mins
Track 3: The Attention Economy
Creating Compelling Content for IGTV
- 斯蒂芬妮Grafstein-IGTV Content Creator,IGTV's ReCollections
12:30pm-1:45pm75
mins
Track 1: Data, Measurement & Insights
Lunch
12:30pm-1:45pm75
mins
Track 2: Creative
Lunch
12:30pm-1:45pm75
mins
Track 3: The Attention Economy
Lunch
1:45pm-2:15pm30
mins
Track 1: Data, Measurement & Insights
Keeping Score in Marketing: Measuring the Contribution of Promotion to TV Ratings
- Richard Cedrone-Assoc. Director, Strategic & Brand Insights,ESPN
- Flora Kelly-Senior Director, Strategic & Brand Insights,ESPN
1:45pm-2:15pm30
mins
Track 2: Creative
LOL 101: The Art & Science of Getting a Laugh
- Erica Carranza-VP, Consumer Psychology,Chadwick Martin Bailey
- Lisa Dracolakis-Executive Director, Consumer Insights,Disney Channels Worldwide
1:45pm-2:15pm30
mins
Track 3: The Attention Economy
With So Many Streaming Choices, How Do Consumers Decide?
- Ben Carlson-SVP and General Manager, Streaming and Platforms,MarketCast
- Jen Handley-SVP and General Manager, Social Analytics,MarketCast
2:15pm-2:45pm30
mins
Track 1: Data, Measurement & Insights
2020: Redefining “Watching TV”
- Jon Giegengack-Principal,Hub Entertainment Research
2:15pm-2:45pm30
mins
Track 2: Creative
Research for People Who Failed Math: How to Successfully Partner with Creatives
- Sararuth Delice-Research Director,Discovery, Inc.
- Don Micallef-Vice President of Research for Cable Networks,Investigation Discovery, American Heroes Channel and Destination America
2:15pm-3:00pm45
mins
Track 3: The Attention Economy
Panel: Esports 101
- Carol Hinnant-Chief Revenue Officer,Comscore
- Felix LaHaye-创始人兼首席执行官,United Esports
- Nathan Lindberg-Sr. Director, Global Sponsorship Sales,Twitch
- Audra Priluck-Vice President, Business Development, Media & Entertainment,Maru/Matchbox
2:45pm-3:00pm15
mins
Track 1: Data, Measurement & Insights
Applying Breakthrough Technology to Produce Extraordinary Ideas
- Andre Fonseca-Co-Founder,FC+A
- Anthony Jackman-VP of Media & Entertainment,Affinio
2:45pm-3:00pm15
mins
Track 2: Creative
Live Segments: Shaping Your Creative Development Using Real-Time Signals from Your Key Audiences
- Sumi Barry-SVP, Consumer and Market Intelligence,NBC Entertainment
- Francesco D'Orazio-CEO,Pulsar
3:00pm-3:30pm30
mins
Beignet Break Brought to You by Miner & Co. Studio
3:30pm-4:15pm45
mins
Keynote with Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships at YouTube
- Ryan Wyatt-Global Head of Gaming and AR/VR, Content and Partnerships,YouTube
4:15pm-5:30pm75
mins
Opening Night Party
5:30pm-5:35pm5
mins
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