Key Sessions
Avinash Kaushik
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
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MADS West Day 1-PST (Pacific Standard Time, GMT-8)
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MADS West Day 1-PST (Pacific Standard Time, GMT-8)
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11:15am-11:30am15
mins
Chairman's Welcome
- Scott Breitenother-Founder,Brooklyn Data Co.
11:30am-12:00pm30
mins
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
- Avinash Kaushik-数码市场ing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day,Author
12:00pm-12:20pm20
mins
Break
12:20pm-1:00pm40
mins
Track 1: MarTech
Building a Test and Learn Process for Marketing
- Daniel Gremmell-VP, Data Science,Policygenius
12:20pm-1:00pm40
mins
Track 2: Analytics
Science-Empowered Marketing Analytics
- Lilei Xu-Data Science Manager, Growth and Traffic,Airbnb
1:00pm-1:40pm40
mins
Track 1: MarTech
Customer Behavior Data Webinar: Why are only 21% of Consumer Companies Analyzing It?
- Jennifer Ellard-VP of Marketing,Outlier
1:00pm-1:40pm40
mins
Track 2: Analytics
Keeping Marketing Mix Going During COVID-19 – Five Things to Watch Out For
- Mark Garratt-Co-Founder,in4mation insights
1:40pm-2:10pm30
mins
Break
2:10pm-2:50pm40
mins
Track 1: MarTech
Social Media Research Today: Data Cleaning Redux
- James Newswanger-Senior Research Manager,IBM
2:10pm-2:50pm40
mins
Track 2: Analytics
Balancing Art & Science: Shaping Holistic Customer Strategies
- Samantha Lee-Director of Customer Insight,Bombas
- Samantha Wong-Director of Data & Analytics,Bombas
2:50pm-3:30pm40
mins
Track 1: MarTech
How to Leverage Marketing Analytics to Source Better Talent
- Harrison Tang-CEO,Spokeo
2:50pm-3:30pm40
mins
Track 2: Analytics
The Future of Analytics: Understanding the why behind changing KPIs and customer behavior
- Grant Shirk-Vice President, Marketing,Sisu Data
3:30pm-3:35pm5
mins
Close of Day 1
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