Renata. 政策

全球市场研究和洞察副总裁在ESPN.

Renata Policicio是ESPN全球市场的研究和见解集团负责人。Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance ESPN’s understanding of the context in which the brand competes globally, and drive growth & development in ESPN’s revenue-generating business units in more than 30 different countries in Latin America, Asia, Australia, Europe, Middle East and Africa. She reports to Cary Meyers, SVP Global Research and Insights.

Renata在消费者趋势，广告和商业智能地区拥有20年的多元文化经验，为ESPN，Turner International，Microsoft和广告代理商等主要跨国媒体公司工作。

在消费者行为和神经营销中，她在商业和营销中拥有MBA，并在巴西的ESPM通信学士学位。