The Valen Group is a strategy consulting firm with integrated services in growth strategy, innovation and strategic partnerships. Our mission is to help people do new things. Valen has been named a top trending innovation consulting firm and is recognized as a top 35 global brand licensing group by License! Global Magazine. Target industries include Consumer Goods, Food & Beverage, and Restaurants. Clients include Adidas, P&G, Rust-Oleum, IHOP, Red Robin, Nestle and PepsiCo.

We found that in less than 30% of the time the problem to improve innovation capability is centered on fixing the innovation process while the issue is much broader. Our Collaborative Innovation approach focuses on People, Process & the Environment to gain a step-change improvement in innovation outcomes.

For almost twenty years, The Valen Group has partnered with a number of market leaders on engagements that involve identifying critical consumer insight to drive significant innovation programs. Throughout this process we discovered that traditional “event-based” research to capture consumers’ needs and wants exhausted too much time, energy, and money. To overcome the limitations of “event-based” research, we developed Fusion Methodology™ which is designed to “capture the moment” and capture what consumers do, not what they claim they do, including the triggers, emotions, needs, and wants when they do it. We are seeking discussions with leading companies focused on insight-based innovation to explore and pilot with us this game-changing new qualitative insight method for all types of insight projects from innovation, marketing, messaging and positioning issues.