Informed Decisions Group Inc. is a full-service behavioral insights firm focusing on shopper insights, retail sciences and behavioral measurement. IDG measures the impact that the slightest change in retail can have on shopper paths, shelf interaction, engagement and ultimately, conversion.

Being on the bleeding edge of innovations including eye-tracking, emotional measurement, virtual shopping and shopper tracking, our clients benefit from our team’s expertise in consumer behavior and decades of experience.

Our methodologies apply cohesive quantitative and qualitative designs with proprietary approaches. IDG’s goal is to bring our clients closer to their customers by applying visual, marketing and behavioral sciences.