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How An Insights Agent Can Transform Your Work

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Technology has become infused into every aspect of our lives, to the point that we are no longer delighted when it is one step ahead of us, but rather have come to expect it. As consumers, we use a host of smart services or apps to help us book meetings, manage tasks, select the appropriate music, provide product recommendations, and much, much more. We now want our technology to be integrated into many facets of our lives and anticipating our needs.

在许多(可争议的是最多)这些情况下,人工智能(AI)是提供这些服务的关键。“虚拟代理商”形式的AI也被融入了消费者与组织的互动。是否是一个有助于客户服务或教学代理的聊天乐,有助于通过学习环境引导学生,这些人机交互变得越来越普遍。

Today’s consumers have become accustomed to the ease of use, relevance, and context provided by AI-powered agents, but the corporate world is adopting them as well. We are seeing virtual agents being used to help manage work schedules, assist with employee training and orientation, and more. While we are moving toward this infusion of iA.Ai (intelligent agents powered by artificial intelligence) in the workplace, we continue to see poor user experiences from the tools and platforms we use every single day. As a research technology company, we have seen that access to the insights and data collected from customers needs to be transformed to better serve businesses.

Knowledge management systems have been on the rise since “big data” became commonplace. These systems are the first step in the infusion of insights and research into daily business. They are part “search and retrieve existing data” and part “collect new data.” Knowledge management systems are powerful because they combine four key components:

  • Ease of use:Ease of sign-on, upload, navigation, and search
  • Relevance:准确和全面的策划内容结果
  • Speed:Return of results in an “acceptable” time period
  • Collaboration:Ability to share content with other users, “new content alerts”

但是,这里缺少的是上下文。背景是推动技术在用户前方的一步,而不是在他们的位置达到用户。这种背景是在消费者应用中发现的无缝体验需要,将消费者洞察力技术和系统直接集成到业务工作流程中。它不能只是即时上下文。下一届AI动力洞察的阶段是关于在适当的时间和地点的客户行为中提供正确的洞察,同时在手头的项目中。这是洞察力的进展。它正在从知识管理到知识交换。

在我们的业务中实施Insights代理的理由不仅仅是猜想。首先,正在收集大量数据只是浪费。根据Forrester多达73%的有限公司nsumer data collected goes unused. A lot of money gets spent to gather the data, and then it collects dust in a corner.

For example, we know that marketers have a lot to gain from tapping into consumer data, but according toGoogle Think, “less than 40% of marketers are using consumer research to drive decisions.” There are valuable insights being left behind simply because they are difficult to share and access.

So, what role does an insights agent play in addressing these issues? They help create a future where insights are embedded into everyone’s daily job. Imagine being at your computer, working on a presentation for a new client, and a box pops up that says, "It looks like you could use some information on what Millennial moms look for most when buying a car.” And you realize that yes, that is exactly what you need, and that information is now right at your fingertips. Or maybe you are on a conference call, brainstorming ideas for a new ad campaign, and suddenly another voice, the voice of your insight platform, pipes up with data from your consumers that is relevant to your new program.

Suddenly, we’re making more informed decisionseverywhere在我们的工作中,无需花费额外的时间来手动寻求相关数据和见解。我们的技术,洞察代理,是我们领先的一步,正是在我们个人生活中的方式。它使我们能够重点关注我们最好的东西,而不会牺牲对关键研究的访问。

Virtual, AI-powered agents are rapidly becoming embedded in our personal lives, and it is time that they are equally embedded into our work lives. An insights agent should be at the top of the list. The potential for an insights agent to stop data waste and simultaneously improve decision making is immense. By putting the customer at the heart of every facet of business at every level, costs can be lowered and returns improved. Less guessing, more knowing, better results.

About the author
As the President and Chief Innovation Officer of one of the fastest-growing companies in research tech and data collection, Steve Mast excels at challenging the status quo. He has transformedDelvinia.从数字战略和设计咨询到孵化器,以改变消费者洞察力和市场研究行业。作为建筑技术专家们培训,桅杆使用这种独特的视角来激励和刺激他的团队,解决没有其他公司正在解决的机会,以帮助令人印象深刻的Fortune 500客户收集,使用和保护数据。

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